- Setting up a testing platform
- Running a test
- Recording test results
- Sharing knowledge
Testing the ways the search engines operate is the most important thing a Search Engine Optimizer can do. In fact, everything that we as SEOs know about the search engine algorithms is the result of testing. Testing is an ongoing process that must happen more frequently than the search engine algorithm updates. This chapter teaches you the skills you need to perform professional quality tests of your own so you can more accurately predict what types of techniques are required to improve your site’s rankings. Although the following is designed to be performed on separate mini websites, the same principles apply to testing on your own website. Remember, SEOs can always be doing better and ranking for more terms.