- Selling the client your services
- Establishing price points
- Seeing different deliverables
As an SEO consultant, your actual person-to-person communication will take up only a small portion of your time but will be the factor that makes or breaks your business.
This chapter outlines the SEO consulting process, one that I have used at SEOmoz and in my private business. The chapter is formatted like a framework to enable you to customize it to your needs. This chapter will not answer all of your questions (not even close), but it can give you the tools you need to be a successful consultant.