- Learning one sample format for a professional SEO audit
- Learning why each section is included
- Learning how to write an SEO report yourself
This chapter contains an annotated version of a professional SEO website audit. This report is based very closely on the reports I used to write for Fortune 500 companies when my former employer, SEOmoz, still did consulting. These are the same reports for which we used to charge $10,000 and more. I have included this as an example for you to build upon for your own consulting reports.