Site Audit (E-Commerce Website)


  • Learning how to write a professional SEO audit 
  • Learning why each section is included 
  • Learning the intricacies of e-commerce site analysis 

Now that you have seen a report for an ad-supported website, I want to show you an important alternative. This chapter explains a report that is formatted for e-commerce sites. It shows much of the same information as the last report, but frames it from a different, more product-based perspective. 

Specifically, you will notice that this report focuses more on the individual sections of the websites at the 10- foot view. (Remember Chapter 2?) This is done because the most important aspects of these types of websites are the products and landing pages. Get your note-taking utensils ready, this one’s a doozy.