- Maximizing information design Avoiding
- content creation pitfalls Understanding
- experts’recommendations
How do I build the perfectly
optimized page? As an SEO, you will probably hear this question
a lot. Sadly, there isn’t a
cut-and-dried answer, but you can draw from sets of best practices to help get
close. In this chapter, I am going to teach you my top recommendations for
achieving on-page, keyword-targeting “perfection,” or, at least, close to it. Some
of these recommendations are backed by data points, correlation studies, and
extensive testing. Others are secrets based on my experience. Because this is
in a form that I can’t easily update, it will be your responsibility to take these suggestions and do your own research and testing to see if they are still the current best practice. To make this easier,
I have tried to focus
on big-picture ideas
and skip the less important details. (That said, you can see current SEO best practices at www.seomoz.org/learn-seo/.)