- SEO for local businesses
- Image search
- Video ranking factors
Online search has evolved along with the Internet to move beyond just text documents. Images and videos have become commonplace and made their way into the SERPs. As such, the search engines have started to look to humans for ranking metrics. These have included location and various metrics that strive to understand intent. Several examples of these new kinds of search results, called search verticals, are described in this chapter.